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Section 2: Australian Framing Reports & Research

This page pulls together framing research – relating to children and young people – that’s been conducted or tested for Australian audiences. 

Major Australian Framing Research

These major pieces of research have been completed over the last 10 years building our knowledge base and opportunity to frame our messages for impact. 

These top items refer to full research projects that provide detailed recommendations, communication toolkits and e-learning modules.

LINK

Reframing Parenting

The Reframing Parenting research helps people talk and think in more productive ways about parenting and child wellbeing. Link to resources including a Communications Toolkit, e-learning modules, and the Navigating Waters metaphor. 

Reframing parenting lighthouse
Reframing parenting lighthouse
LINK

Reframing Child Mental Health

Research shows that child mental health experts and practitioners working with children, parents, and families have different understandings about children’s mental health.

This toolkit, commissioned by Emerging Minds, has been developed for this purpose.

Reframing Children's Mental Health
Reframing Children's Mental Health
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Emerging Minds Social Determinants Toolkit

This mini-toolkit is a supplement to the original Reframing Children’s Mental Health toolkit above. It builds on that framework, providing specific guidance and recommendations for communicating about the social determinants of children’s mental health.

Emerging Minds Social Determinants Toolkit
Emerging Minds Social Determinants Toolkit
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Emerging Minds Climate Change and Disasters Toolkit

This toolkit provides specific guidance and recommendations for communicating about the relationship between climate change, disasters and the mental health of children and families.

Emerging Minds Climate Change and Disasters Toolkit
Emerging Minds Climate Change and Disasters Toolkit
LINK

Framing Child Development and Care in Australia

This toolkit is designed to help communicators in the field to translate the science of early childhood development and mental health in the Australian context, in order to increase support for evidence-based programs and policies designed to improve child and social outcomes in Australia.

The following documents relate to emerging framing research and implementation in Australia. They provide guidance on important topics related to child wellbeing. 

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Reframing Youth Issues

This mini-toolkit is a quick and easy guide to support the use of framing strategies to drive effective communications about young people. It was prepared by FrameWorks Institute for the Thriving Queensland Kids Framing Initiative, supported by Queensland Family & Child Commission (QFCC).

Reframing Youth Issues mini toolkit cover
Reframing Youth Issues mini toolkit cover
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Reframing the Early Years

This mini-toolkit is a quick and easy guide to support the use of framing strategies to drive effective communications about the Early Years. It was prepared by FrameWorks Institute for the Thriving Queensland Kids Framing Initiative, supported by Queensland Family & Child Commission (QFCC).

Reframing the Early Years mini toolkit cover
Reframing the Early Years mini toolkit cover
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Reframing Child Rights

These slides from a workshop developed and presented by Frameworks Institute for 54 Reasons and the Queensland Family and Child Commision cover the key concepts of framing for social change, an overview of framing research on child rights, and opportunities to mobilise this research around a new narrative strategy.

54 Reasons and Frameworks - Reframing child rights in Australia.pdf
54 Reasons and Frameworks - Reframing child rights in Australia.pdf
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Communicating about Disability in Australia

To understand the gaps and overlaps between public thinking and ideas that the disability community seeks to advance, we began by conducting an extensive literature review, a series of interviews, and a feedback session with stakeholders. This work was designed to identify a set of key ideas that the community wishes to build understanding of and support for.

Communicating About Disability In Australia.pdf
Communicating About Disability In Australia.pdf
LINK

Reframing Prevention

The Reframing Prevention Strategic Brief used a strong evidence base and methodology to offer fresh insights about:

  • key concepts on the prevention of social harms in Australia
  • what Australian experts (from child protection, addiction, justice, gender violence, substance use, mental health and injury prevention) want to be able to effectively communicate about prevention
  • opportunities and challenges of communicating prevention.
Reframing Prevention NAPCAN
Reframing Prevention NAPCAN

Journal articles relating to major Australian framing research projects

For academic articles about framing more generally see Section 3 – Framing Theory

We can change minds—and mindsets—about the value of early childhood by K.C. Compton, Research Lab, 22 June 2023

Story to Change Culture on Early Childhood in Australia by Nathaniel Kendall-Taylor, Annette Michaux, Donna Cross, and Karen Forde, 2023

How framing can help to reinforce the value of prenatal development in a child’s life by Nat Kendall-Taylor and Donna Cross, June 2021

How can we better communicate the importance of supporting children’s play? by Nat Kendall-Taylor and Anna MacTiernan, May 2021

The power of “now”: building a new frame for the importance of the early year by Nat Kendall-Taylor, May 2021

A new story on early childhood by Nat Kendall-Taylor, Donna Cross, and Anna MacTiernan, April 2021

Talking about parenting: Why a radical communications shift is needed to drive better outcomes for children by Annette Michaux, 2019

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