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Section 1: Introduction to Strategic Framing

A great place to start your framing journey...

Strategic Framing is the practice of considering how the words we choose can influence the outcomes we want to achieve. By applying a series of principles that have been tested and validated through research, we can learn to frame our communications for maximum effectiveness to achieve our shared goal of influencing positive change for all Queensland children

Use the link below if you’re new to framing of – or if you need a ‘refresher’. 

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Framing Fundamentals

Check out FrameWorks Institute’s page to explore the fundamentals of framing including ‘What is framing?’ and ‘Why does it matter?’. 

Three people talking
Three people talking
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Fast Frames

If you like learning with short, sharp videos, check out the FrameWorks Institute’s Fast Frames page for introductions to a range of framing concepts, including how we can better use stories, visuals and data in our work.  

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