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Section 3: Framing Theory

This section includes work from academic journals and strategic reports and is helpful for those interested in delving into the theory behind the research.

Framing for change
Framing stories for change, Nat Kendall-Taylor, Chief Executive Officer, Frameworks Institute, The Communications Network pp. 29–38, 7 June 2017.

Mindset shifts
Mindset Shifts: What are they? Why do they matter? How do they happen? A FrameWorks Strategic Report, June 2020.

The features of narratives
The Features of Narratives: A model of narrative form for social change efforts, A FrameWorks Strategic Report, September 2021.

Culture and social change
Understanding culture is key for social-change advocates, Nat Kendall-Taylor, Chief Executive Officer, Frameworks Institute.

Culture, cognition and communication
Life in the Fishbowl: Culture, Cognition and CommunicationNat Kendall-Taylor, Chief Executive Officer, Frameworks Institute, The Nonprofit Quarterly pp. 52-55, Spring 2018.

Metaphor theory
A metaphor is a device for thinking and talking: FrameWorks applied theory of metaphor cultural models, Erard M., prepared for the FrameWorks Institute, November 2011.

Cultural models
Sensical Translations: Three Case Studies in Applied Cognitive Communications, Lindland E, Kendall-Taylor N., Annals of Anthropological Practice 36, pp. 45–67, 2012.

Framing and values
The Pull of Values, Simon A., prepared for the FrameWorks Institute, January 2012.

Order Matters
Order Matters. We have all heard that when it comes to effective communications,it’s not just what you say; it’s how you say it.But it turns out thatwhenyou say it is also important, published on the FrameWorks Institute website, August 2020.

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