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What we do

Engaging hearts and mindsets

Portfolio overview 

Our 2030 outcomes

  • Positive shifts in how Queensland’s public, decision-makers, practitioners, parents and other caregivers – think, feel, speak and act about what is needed for children, young people, their families and communities to thrive.

What success looks like

  • Widespread use and advocacy of evidence-based messaging, stories and resources when promoting what children, young people, their families and communities need to thrive.
  • Evidence of shifts in how people think, feel, speak and act towards supportive change for children, young people and their families.

We will convene and enable

Convening the Thriving Kids Hearts and Mindsets Collaborative to:
  • use language and communication that engages the public’s productive mindsets
  • collate and promote existing evidence-based framing and communications resources, and create targeted resources where needed
  • collectively align and improve the way they communicate about children, young people, parenting and caregiving.

We will amplify the work of others

Generating and using evidence-based framing and communications to:
  • build caregivers’ and practitioners’ understanding and approaches
  • drive public support for changes that enable Queensland children, young people, their families and communities to have what they need to thrive.

We will facilitate investment and engagement

Partnering with the Queensland Family & Child Commission, the FrameWorks Institute and others, to
  • continue to embed framing into the work of the Thriving Queensland Kids Partnership Champions Group and Framing for Change Community of Practice in order to strengthen their public messaging and influence
  • engage new stakeholders from both likely and unlikely sources, such as journalists, creatives, local government, and communities.
Brokering a range of existing and new communications initiatives about nurturing children that are:
  • partner-led, co-developed and multi-sectoral
  • using evidence-based messaging, multiple channels and existing resources.
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