Reframing Child Rights: How we talk about children’s rights matters
When children’s rights – ranging from access to education, healthcare, stable homes and a voice in decisions – are met, this not only nurtures their health and development, but also supports families and builds resilient, thriving communities.
This is an important story.
So, let’s make sure that we’re telling the story in a way that resonates with community and decision-makers, invites action, and reflects the full humanity of children and young people.
The 2-page downloadable resource below was developed as a collaboration between 54 Reasons, Children’s Rights Queensland and Thriving Queensland Kids Partnership, for Children’s Week 2025 to promote Article 42 of the United Nations Convention on the Rights of the Child: “Everyone should know about children’s rights!”
It is an adaptation of Reframing Child Rights: Core Ideas and Current Framing, developed by FrameWorks Institute and 54 reasons, in partnership with the Queensland Family and Child Commission.
The resource outlines top tips for reframing children’s rights including;
– Talk about how rights support the health and development of all children.
– Offer solutions early in your communication – concrete, causal, collective solutions as often as possible.
– Explain what will happen and how everyone benefits when child rights are upheld.
– Focus on the story we want to tell and put it on repeat.
– Wherever possible, bring people together by mentioning that rights are for everyone – from the tiniest baby to our seniors – in every community.
– Make it collective by always including examples about the role of communities, governments, and society.
– Explain how the many different rights are connected. E.g. When we support families with stable homes, it improves children’s health and education.
