Our narratives and messages have the power to shift public understanding, generate support for better policies, and engage the whole community in our work. 

So together with our partners, we’re exploring and sharing the growing evidence about how best to talk about – or ‘frame’ – child development and wellbeing. 

The Framing for Change Learning Hub has been collated by the Thriving Queensland Kids Framing Initiative as a repository of resources for learning about, sharing and applying evidence-based best practices in effective communication for child and youth development, health, and wellbeing. This is a joint initiative of Thriving Queensland Kids Partnership and the Queensland Family and Child Commission (QFCC).

To find out more about our framing work or to join our monthly Framing for Change Community of Practice email TQKP@aracy.org.au.

Explore the Framing for Change Learning Hub

The Learning Hub aims to collate the most relevant information and make it easy for you to find and use – regardless of where you are on your framing journey.

Or use the links below to go straight to the section you’re interested in. 

Section 1: Introduction to Strategic Framing

Are you new to Strategic Framing? Here’s a great place to start!

Section 2: Australian Research Projects & Reports

Framing research projects and communications recommendations from Australia

Section 3: Framing Theory

This section includes work from academic journals and strategic reports and is helpful for those interested in delving into the theory behind the research.

Section 4: International Framing Reports

International materials relevant to childhood and adolescent development and social change from the US and the UK and communities.

Section 5: Webinars

Watch webinars from Australia about various aspects of framing including framing disadvantage, early years, prevention and parenting.

Section 6: Tested Metaphors

Find out more about how you can use tested metaphors to talk about child and family wellbeing.

Section 7: Examples & Case Studies

See examples of how framing is being implemented across Australia.