Our words, images, and stories are powerful tools to drive positive change for every child in every community.
As advocates for the wellbeing and development of Queensland’s youngest children, the Queensland Early Years Framing Champions, recognise that how we talk about the early years matters.
The group collectively prepared this Call to Action to highlight that by leveraging framing evidence, we can shift public understanding, create constructive narratives, build support for better policies, and engage the whole community in our work.
The paper includes an example of effectively framed messaging around the early years, and outlines the following six strategies for framing the early years health and wellbeing, and fairness
#1 Connect with why early years matter by starting with values around children’s
#2 Explain development, make context part of your story, use words and images
#3 Clearly define the problem using examples and strategic framing
#4 Lean into solutions—explain them, deploy data, and use examples
#5 Use ‘now and later’ framing
#6 Include parents in solutions
Download the resource below, or explore more framing resources in our FRAMING FOR CHANGE LEARNING HUB.
