TQKP’s Framing Initiative connects and supports partners to communicate effectively about – or frame – child development and wellbeing to shift public understandings and drive policy change.
In 2025, TQKP engaged the University of Queensland to conduct an evaluation of the effectiveness of TQKP’s Framing Initiative activities, training, resources, and implementation support based on online survey data collected from participants who attended TQKP strategic framing professional development activities including workshops, webinars, community of practice and or coaching sessions.
Survey data from 58 respondents indicate that:
– Overall, the TQKP Framing Initiative has successfully increased participants’ confidence and use of framing strategies, embedding these practices across communication activities and fostering their adoption and dissemination within and beyond organisations.
– Participants attended many different TQKP framing initiative activities, with more than half reporting participation in internal or external professional development sessions (59%), in-person or online webinars or education sessions (57%), or the Framing for Change Learning Hub (53%).
– Over three quarters of participants feel confident in explaining the concept of framing (76%) and applying frames in the workplace (83%).
– Multiple framing strategies were rated as useful, particularly ‘Ordering the message’ (59%) and ‘Reframing strategies for the early years’ (59%).
– Participants reported using framing strategies consistently across all communication types, suggesting these approaches are becoming embedded in practice. Framing strategies were most frequently used in communications with and for practitioners (mean rating of 75 on a 0-100 scale, where 0 = rarely and 100 = regularly).
– Almost all participants (90%) reported a change in their communication thinking or practice since first engaging with TQKP, with many noting specific practice changes (77%).
Download the Executive Summary below.
